MEMBANGUN KESADARAN LINGKUNGAN PADA MURID SEKOLAH DASAR NEGERI NO.23 PASIA SABALAH KOTA PADANG

Abstract

The focus of this research are: 1) Investigating how the semiotic analysis of food waste advertisements becomes a compospada of elementary school students 2). Identifying cultural values that are reflected in food waste advertisements in elementary school students 3). Describe semiotics about how to construct their meanings. 4). Explain the various messages behind the ad campaign of food waste into compost and 5). how to promote awareness about food waste into compost. The values identified are building a pro-environmental identity. This research concludes that the campaign is a force for giving awareness to the community, especially elementary school students.