PENGARUH MEDIA IKLAN, MOTIVASI, PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN MEMILIH FAKULTAS EKONOMI JURUSAN MANAJEMEN PROGRAM STUDI S1 (STRATA 1) DI UNIVERSITAS BUNG HATTA PADANG

Abstract

This study aimed to determine the effect of advertising media, motivation, perception and attitude towards the decision to choose the faculty economics department of management for strata one at the university Bung Hatta Padang

The populations in this study were all university students majoring in management from the year 2009 - 2012 with a sample of 100 respondents. Sampling technique was purposive sampling. Types of data is are primary data that obtained through questionnaires. Methods of data analysis is multiple regression analysis.

From the results of hypothesis testing can be concluded that the advertising media, motivation, perception does not significantly influence the selection decision management majors economics faculty at the University of Bung Hatta desert and attitudes significantly influence the decision to choose the Faculty of Management Department of Economics at the University of Bung Hatta, Padang.

In order to improve student selection decisions it is suggested to improve attitudes towards the college students.the college students should pay attention to belief that formal education can boost the quality of itself on the students.

Keywords: advertising media, motivation, perception, attitude and selection decisions.