ANALISIS KOMPARATIF KRITERIA EVALUASI KONSUMEN DALAM PEMBELIAN PRODUK TABLET PC MEREK AXIOO DAN SAMSUNG DI KOTA PADANG

Abstract

Tablet PC is a laptop or portable computer shaped book . Has a touch screen or digital tablet
technology that enables computer users to use a stylus or digital pen in addition to a keyboard or
computer mouse . This study aims to find out the truth about what is selected and cared for by consumers
in evaluating the comparative criteria to purchase Product Brand Tablet PC Toshiba and Samsung in
Padang . The samples in this study were respondents aged 17 years , ever buy and use tablets Toshiba
and Samsung are domiciled in the city of Padang . The sampling technique was purposive sampling . The
type of data used is primary data through questionnaires . Data analysis methods used were t-test ( t - test
) is a test of two sample comparison ( comparative ) .
Based on the results of statistical tests by using different test ( t - test ) found that there was no difference
between the two is the brand Toshiba Tablet PC with Samsung based on the dimensions of performance ,
aesthetic design and quality symbol . As for the facility itself - dimensional function has the distinction
between the two is the brand Toshiba Tablet PC with Samsung ,
Keywords : consumer evaluation criteria , performer dimension , the dimension function facilities ,
the design aesthetic dimension , the dimension symbol of quality