PENGARUH KUALITAS PRODUK, HARGA DAN MOTIVASI TERHADAP KEPUTUSAN PEMBELIAN TELEVISI LCD MEREK LG DI KOTA PADANG

Abstract

This research aims to know the influences of product quality, price and the motivation of
the decision to purchase the LG brand LCD TV. The object of research is the consumers
who buy the LG brand. This research was conducted in the city of Padang. The Sampling
this by using purposive sampling method. The Data that are the primary data obtained
through questionnaires and data secondary data published by third parties.The variable
using variable independents and variable dependens. Independent variable which consists
of product quality, price and motivation. The dependents variable is the purchasing
decision. To perform data processing then used the analysis model multiple regression and
t-test statistics. The test results show that the statistical quality of the product purchase
decisions significantly to TV LCD LG brand. the test results also showed that the price and
motivation do not affect significantly to LCD TV buying decision in The LG brand.
Keywords : Product quality, price, motivation