PENGARUH PERSEPSI, MOTIVASI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MODEM TELKOMSEL FLASH DI KALANGAN MAHASISWA UNIVERSITAS BUNG HATTA PADANG

Abstract

The purpose of this research is to determine motivation, perception and price toward
the decision to purchase Telkomsel Flash Modem around the students at Bung Hatta
University. The number of samples were 100 respondents who bought and used Telkomsel
Flash Modem at Bung hatta University in Padang. The selection of samples were carried out
by using Pursposive Sampling Method and Primary Data. There were two variables of
chategory used in this research. The first one was Independent Variable which consists of
perception, motivation and price. The second one was Dependent Variable about Purchasing
Decision. The data was analyzed by using double regression linear model and t- statistical
examiner. Based on the test result, it was brought to a decision that perception, motivation
and price significantly effected customer’s purchasing decision in buying Telkomsel Flash
Modem around the students of Bung Hatta University.
Key words: perception, motivation, price, buying decision