PENGARUH TEKNOLOGI DIGITAL, KEMAMPUAN DIGITAL DAN STRATEGI TRANSFORMASI DIGITAL TERHADAP KINERJA KEUANGAN PADA UKM DI SUMATERA BARAT
Keywords:
Teknologi Digital, Kemampuan Digital, Strategi Transformasi Digial dan Kinerja keuanganAbstract
Penelitian ini bertujuan untuk menganalisi secara empiris pengaruh teknologi digital,
kemampuan digital dan strategi transformasi digital terhadap kinerja keuangan pada UKM Di
Sumatera Barat. Penelitian ini menggunakan random sampling dengan sampel sebanyak 84
UKM yang berada di Sumatera Barat yang dipilih secara acak. Metode pengumpulan data
yang digunakan dalam penelitian ini adalah metode survei. Kuesioner disebar dengan
mengunjungi UKM ke tempat usahanya secara langsung dan dengan menggunakan google
formulir untuk daerah yang tidak terjangkau oleh peneliti. Penelitian ini menggunakan
analisis jalur (path analysis), untuk menganalisis data menggunakan program Smart-PLS 3.
Hasil penelitian membuktikan bahwa teknologi digital berpengaruh positif dan signifikan
terhadap kinerja keuangan, dan variabel kemampuan digital dan strategi transformasi digital
berpengaruh positif dan signifikan terhadap kinerja keuangan. Temuan ini menegaskan
pentingnya teknologi digital, kemampuan digital dan strategi transformasi digital terhadap
kinerja keuangan UKM. Implikasi praktis dari penelitian ini memberikan panduan bagi para
pemangku kepentingan untuk merumuskan strategi yang efektif dalam meningkatkan kinerja
keuangan UKM melalui penguatan teknologi digital, kemampuan digital dan strategi
transformasi digital.
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