ANALISIS PENGARUH PENGEMBANGAN WISATA KONSERVASI PENYU TERHADAP PENDAPATAN MASYARAKAT LOKAL DESA APAR, KOTA PARIAMAN
Keywords:
Turtle Conservation Tourism, Location, Infrastructure, Promotion, Educational Programs, Community IncomeAbstract
This study aims to analyze the impact of sea turtle conservation tourism development
on the income of the local community in Apar Village, Pariaman City, focusing on four
variables: location, infrastructure, promotion, and educational programs. The background of
this study is based on the great potential of sea turtle conservation tourism in improving the
community's economy through the creation of jobs and business opportunities. The research
method uses a quantitative approach with multiple linear regression analysis. The research
population consists of all business operators and workers in the sea turtle conservation tourism
area, totaling 43 respondents, selected using total sampling technique. The results indicate that,
individually, the variables of location, infrastructure, promotion, and educational programs
have a positive and significant impact on community income. Simultaneously, all four variables also have a significant impact on income, with the coefficient of determination (R²) indicating
a strong contribution. Strategic location, adequate infrastructure, effective promotion, and
community-involving educational programs are the main drivers of increased tourist visits and
local income. The study concludes that the development of sea turtle conservation tourism plays
an important role in improving the welfare of the community in Desa Apar. Recommendations
are provided to local governments and tourism managers to strengthen digital-based
promotion, improve infrastructure quality, and develop sustainable educational programs that
actively involve the community.
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