Analisis Pengaruh Tarif, Jam Kerja, Jarak Lokasi, Status Pekerjaan, Dan Jumlah Orderan Terhadap Pendapatan Driver Ojol (Studi Kasus Maxim Kota Padang)

Abstract

This study aims to analyze the effect of fare, working hours, distance, employment status, and
number of orders on the income of Maxim online motorcycle taxi drivers in Padang City. The
issue raised in this research stems from the phenomenon of fluctuating driver income, even
though fares remain relatively constant. This research employs a quantitative approach with
an associative research design. The population consists of all Maxim motorcycle drivers in
Padang City, with a sample of 67 respondents selected using purposive sampling. Data were
collected through questionnaires using a Likert scale and analyzed using multiple linear
regression after passing classical assumption tests. The results show that working hours,
distance, employment status, and number of orders have a significant effect on driver income,
while fare has no significant effect. These findings indicate that driver income is more strongly influenced by work productivity than by fare policies. The conclusion emphasizes the
importance of managing working hours and optimizing order acceptance to maximize driver
income. The results of this study are expected to serve as evaluation material for Maxim
management and provide input for local governments in formulating policies that support the
welfare of online transportation drivers.