Pengaruh Bauran Pemasaran Terhadap Keputusan Wisatawan Untuk Berwisata Di Lawang Adventure Park

Abstract

The research have goal emperical improved effect of marketing mix on tourist decision visit in Lawang Adventure Park. The study using 160 respondent, they have visited Lawang Adventure Park. The process taken of the sample doing with purposive sampling. The study used primary data, the colecting of the data with questioner. The research have two importance variable. The first varible is depedent, the variable measure with tourist decision making visiting Lawang Adventure Park. The second variabel is independen. That variable consist of product, price, promotion, place, people, physical evidence and process. The solved of the problem of the research have using analysis statistical test with multiple regression analysis. The result of the test founding service marketing mix measure with promotion and people have individual significant effect on tourist decision for visiting Lawang Adventure Park
Keyword Product, Price, Promotion, Place, People, Physical Evidence , Proses and Decision visit