THE INFLUENCE OF THE MARKETING MIX, MOTIVATION, AND ATTITUDE OF CONSUMERS AGAINST PURCHASING DECISION MOBILE SAMSUNG ANDROID AT PADANG

Abstract

A former mobile consumers purchased only for its ability to meet the needs of wireless telecommunications or wireless can be taken anywhere, but now the mobile phone into an indispensable necessity of human life. almost all people knows no age limits, time, space and social status of both children, teenagers, parents, businessmen, traders and others can no longer be separated from the name of the technology, life needs to be always connected with each other, socializing, prastise and prestige is already a reason. The purpose of this study was to determine the effect of product, price, distribution, promotion, motivation and attitudes of consumers toward the purchase of samsung android keputuan desert town. The sample in this study is a desert city communities totaling 156 respondents. Accidental sampling technique sampling.Jenis data used primary data obtained through deployment kuisioner.Metode analysis used multiple linear regression. The results of hypothesis testing can be concluded that the product, price, distribution and motivation positive and significant effect, while the promotion and attitudes do not significantly influence the purchase of samsung android kepetusan desert town. 

Keywords: Product, Pricing, Distribution, Promotion, Motivation, Attitude, Purchase Decision