PENGARUH HARGA, CITRA MEREK, KEPERCAYAAN MEREK TERHADAP MINAT BELI SAMSUNG GALAXI TAB DI KOTA

Abstract

This study aims to determine the effect of price, brand image, brand trust the buying interest for samsung galaxy tab in the city of Padang. The sample in this research is the consumers that used and will used Samsung galaxy Tab in Padang when total 110 respondents. The sampling technique was purposive sampling. The data used was primary data through questionnaires. Data analysis method used is multiple linear regression analysis. Hypothesis testing is using t-test statistic to prove the effect of independent variables on the dependent variable partially or individual. The results of this study found that price, brand image and brand trust positive and significantly effect interest the buyer of Samsung galaxy Tab in the city of Padang. Keywords: Price, Brand image, brand trust Interests Buy