STRATEGI PENGEMBANGAN PARIWISATA PANTAI CAROCOK PAINAN

Abstract

Painan Carocok beach is one of the tourism assets that became the mainstay of the South Coastal District. However, the development of beach tourism Painan Carocok is still not maximized. This research was conducted by using the SWOT analysis method that will formulate the right strategy to be applied in the construction and development of beach tourism Carocok Painan. By analyzing the internal factors of strengths and weaknesses and the external factors of opportunities and challenges. The method used in data collection is the primary and the secondary.
           From the results of this study indicate that the potential is the main attraction beach location Carocok Painan close and easily accessible by four wheel drive and two-wheel. Of the potential there is still a threat to the development of Coastal Tourism Painan Carocok this, but the threat is still low compared to the potential of the community that is the irresponsible and ruin the beauty of the beach as well as other supporting facilities. The main weakness lies in the implementation of certain events in locations attraction is still lacking. The main opportunities that can make Carocok Beach Painan into a tourist destination .. From this we can conclude that the right strategy is to use the ST strategies that harness the potential of the strategy to deal with the threat and WO strategy is a strategy that minimizes the weaknesses in order to seize opportunities in the development of Painan Carocok beach tourism.

Keywords: Internal, External, SWOT