Pengaruh Motivasi, Persepsi Dan Sikap Terhadap Keputusan Konsumen Membeli Sepeda Motor Kawasaki Ninja 250 CC Di Kota Padang

Abstract

The goal of the research was improved the influence motivation, perception, and
attitude on consumer decision buying Kawasaki Ninja 250 CC motor cycle in Padang city.
The sample have using on the study was 80 peoples has been driven Kawasaki Ninja 250 CC
motor cycle in Padang. The type of the data has using primary, that data collected with
questioner observation for the consumer around Padang. The first variable was dependent is
consumer decision baying Kawasaki Ninja 250 CC motor cycle, the second variable was
independent. The variable consist of motivation, perception and attitude. The test of the
problem used quantitative test with multiple regression and t-test. The result of the test
founding motivation have not significant to consumer decision buying Kawasaki Ninja 250
CC motor cycle in Padang, the second and third result of the test founding perception and
attitude have significant influence to consumer decision buying Kawasaki Ninja 250 CC
motor cycle in Padang.
Keyword : motivation, perception, attitude, decision buying