PENGARUH FAKTOR LOKASI, SARANA FISIK, KUALITAS PELAYANAN, DAN HARGA TERHADAP MINAT SISWA-SISWI SLTA BATUSANGKAR KULIAH DI UNIVERSITAS BUNG HATTA PADANG

Abstract

This study aims to determine the effect of location, physical facilities, service quality and price to the interest of batusangkar’s students to lecture in University of Bung Hatta, Padang. The data that’s used in this study is primary data obtained from questionnaires. Secondary data was obtained from the prospective students at pustikom Bung Hatta University in yaer 2011-2013, and from department of education Tanah Datar. The method of this study is a multiple linear regression analysis by using the spss program. The result of the analysis concluded that the variable of service quality obtained a significant effect on the interest of students in Batusangkar high school to lecture in Bung Hatta University. Variable location, physical facilities and the price does not affect the interest of high school students Batusanggkar kuliaah at Bung Hatta University. Keywords : Location, Physical Facilities, Service Quality, And Price To Buying Interest