PENGARUH RETAIL MARKETING MIX TERHADAP LOYALITAS PELANGGAN PADA MELATI SWALAYAN BANGKO

Abstract

The main purpose of this study was to examine the impact of location, product, price,
promotion, store atmosfer and service retail on consumers loyalty Melati Swalayan Bangko.
The research method used descriptive analysis and multiple regression analysis methods.The
result of this research showed location, product, price, promotion, store atmosfer and service
retail are found to have positive and significant impact on consumers loyalty. The result of
this study found that all variables independen influence on the variable dependent. However
location, product, price, promotion, store atmosfer and service retail are so crusial in
explaining the variations in cunsumer’s loyalty because these that variables also have a
positive and significant effect
Keyword: showed location, product, price, promotion, store atmosfer and
service,consumer’s loyalty