THE EFFECT OFTHE INFLUENCE OFPRODUCT QUALITY, PRODUCT VARIETY, QUALITYOF SERVICEANDPRICEON PURCHASE DECISIONSATMAMARESTUPADANGRESTAURANT

Abstract

This study aims to determine the effect ofthe influence ofproduct quality, product variety, qualityof service and priceon purchase decisionsat Mama Restu Padang Restaurant. The samplein this studyis that consumerseatororderiedfoodatMamaRestuPadangRestaurant with amountedwere138respondents. The sampling technique is purposive sampling. The data usedis primary data through questionnaires.theData analysis methodusedmultiple linearregressionanalysis.the hypothesis by usingthe statistical test (T-test ) toprovethe effect ofthe independen tvariablesto the dependent variable partiallyor individualy.
The results ofthis study foundthat the qualityof products, qualityof service eand price positive and significant impacton purchasing decisions..The diversity of productsis not positive and significant impactto purchasing decisions on Mama Restu Restaurantsat Padang.
Keywords: Product Quality, ProductDiversity, Quality Service, PricePurchase Decision