PENGARUH KUALITAS PRODUK DAN BAURAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA DETERJEN BOOM DI KOTA PADANG

Abstract

The research to improved empirically the effect of product quality and promotion mix consumer buying interest. In this study, the research object is some sexed male or female to ever use detergents Boom and domiciled in the city of Padang. The data used is primary data obtained through questionnaires. In this study, the variables used in this research can be grouped into two categories. The first dependent variable is buying interest. Both independent variables that comprise the quality of products, advertising, personal selling and sales promotion. The analytical method used is quantitative regression models and statistical t-test. Based on the results of hypothesis testing found that the quality of products, advertising and personal selling no significant effect on consumer buying interest on the detergent brand Boom. The results also found that promotional sales significantly influence consumer purchase interest in detergent brand Boom in Padang.
Keywords: Quality Products, Advertising, Personal Selling, Sales Promotion,