ANALISIS PENGARUH MEDIA IKLAN TERHADAP PENGEMBALIAN KEPUTUSAN MEMBELI KARTU PRA BAYAR AS TELKOMSEL DI KOTA PADANG

Abstract

This research aimed to determine the effect of advertising media advertising based on purchase decision aces in the city of Padang and to determine which variables based media advertisement that gives the most dominant influence on decision making. The population of this study is the community of Padang as respondents. The selection of respondents as the object of research related to the purchase and use of consumer society aces and sampling technique using purposive sampling method, this research is to get 100 respondents. Methods of data collection by survey method, ie by distributing questionnaires in the studied sample. The method used in this research is multiple linear analyis. The results showed that television advertising media significantly influence the decision to buy an ace in the Padang of city.Radio advertising media not significantly effect on the decision to buy an ace in the Padang of city, magazine advertising media not significantly effect on the decision to buy an ace in the Padang of cityand advertising media influence the decision to buy an ace in the Padang of city