THE EFFECT OF MOTIVATION, PERCEPTION, CONSUMER ATTITUDES, QUALITY OF SERVICE AND PROMOTION TO THE BUYING DECISION TOYOTA YARIS IN PADANG

Abstract

This study aimed to determine the effect of motivation, perception, consumer attituded, quality of service and promotion of the Toyota Yaris car to purchasing decisions in the Padang city. The sample in this study amounted one hundred and twenty respondents. The sampling technique was accidental sampling. The data analysis technique used multiple linear regression analysis. The results of this study found that motivation and promotion are positively and significantly affected on the purchasing decision. While perceptions, consumer attitudes and quality of service are positively and significantly impact to purchasing decisions for Toyota Yaris cars in the Padang city. the suggestion to the company of Toyota that to pay attention, and consideration to purchase the demand of the consumers.
Keywords: motivation, perception, consumer attitudes, quality of service, promotion, purchasing decisions