ANALISIS PENGARUH PENJUALAN DAN HARGA TERHADAP PENDAPATAN PEDAGANG PAKAIAN DI PASAR SITEBA DAN PASAR ALAI KOTA PADANG

Abstract

This research aim to know how the influence of selling and pricing on garment retailer and the various garment at Siteba Market and Alai of Padang City. The type of this research was a survey research which collects the data directly by using questionnaire. The object of research was all garment retailers at Siteba Market and Alai of Padang City. Analysis data used regression analysis technique. From the result of research showed that 46,88% affirmed that their income was higher, 50% of them affirmed that their product quality was better than other, 51,56% affirmed that giving bonus to their customer at the time of selling. Based on the result of regression showed that t_calculate of selling was larger than t_table, thus selling has significant influence on garment retailers’ income at Siteba Market and Alai of Padang City. Where c_alculate of pricing was smaller than t_able, thus pricing did not have significant influence on garment retailers’ income at Siteba Market and Alai of Padang City. The difference of t-test between garment retailers’ income at Siteba Market and Alai of Padang City was the same, while for selling did not. The result of this research can be concluded that selling and pricing of garment has significant influence simultaneously on garment retailers’ income at Siteba Market and Alai of Padang City.

Key words: Income, Selling, Pricing, Marketing, Traders