ANALISIS KOMPARATIF EFEKTIFITAS IKLAN BEBERAPA MEREK ROKOK DI KOTA PADANG

Abstract

The main purpose of this study was to examine the effectivenessof advertising several brands of cigarettes. The research method used descriptive analysis andOne Way Anovamethods.The result of this research showed, thera are significant diffference effectiveness of andvertising on type of cigarettes consumed in city of Padang and The effectivenness of the most memorable advertising slogan according to responden is cigarettes of Djarum 76 from all dimension of EPIC.
Keyword:Effectiveness Of Advertising