PENGARUH PERSEPSI DAN MOTIVASI UNTUK TAMPIL UNIK TERHADAP KEPUTUSAN PEMBELIAN IRRASIONAL DI DISTRO TANGKELEK PADANG

Abstract

This study aims to determine the effect of Perception and Motivation to Appear Unique to the purchasing decision in Padang Tangkelek distributions . Data on research using primary data obtained from the questionnaires were carried out in the field . Independent variables were used (Perception and Motivation to Appear Unique) and dependent variable is (Purchase Decision). Analysis used multiple linear regression analysis , the results of this study found that the perception does not significantly influence the purchasing decisions and Motivation to Appear Unique significantly influence the purchase decision .
Keywords: Perception, Motivation, Unique, Purchasing Decision, Tangkelek