PENGARUH GAYA HIDUP, KEPERCAYAAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN ONLINE (Studi Kasus : Zalora.Com)

Abstract

ABSTRACT
The purpose of this study was to determine the influence of lifestyle, trust and quality of information on purchasing decisions. The research object was the product of Zalora shopping online. The population was all consumers who had buy the product at Zalora. The amount the samples was 130 (one hundred and thirty) respondents. The technical sampling was Accidental Sampling. This research used three independent variables and one dependent variables. The method of analysis used in this studied which was regression and the classical assumption of normality test, multikolenieritas, heteroscedasticity test. And the hypothesis test used statistical test (F test and t-test) which was processed by SPSS. Based on the results of hypothesis testing found that lifestyle, trust, and the quality of information has positively and significantly impact on purchasing decisions.
Kata kunci : Lifestyle, Trust, Quality of information, and purchasing decisions.