Pengaruh Citra Merek Dan Kepercayaan Terhadap Loyalitas Konsumen Ajinomoto Di Kota Padang

Abstract

Ajinomoto is the one of food company which is the seasoning product with umami concept. There are five basic flavor which is sweat, salty,acid and bitter. In this case, Ajinomoto that produced at Indonesian, ajinomoto the has been long competed with other companies such as Sasa and Royco. The aims of this research is to examined the impact of brand image and trust of consumer loyalty of Ajionomoto. The sample of this reasarch was the consumers who buying the seasoning of ajinomoto wich 100 responden. The technical sampling was purposive sampling. The methode of the research by using descriptive analysis and multiple regression analysis. The result of this research show at that brand image and trust is founded positively and significantly on consumers loyalty.
Keyword : brand image, trust, consumen loyalty