PENGARUH MOTIVASI, PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN MEMILIH FAKULTAS EKONOMI PROGRAM STUDI S1 (STRATA 1) DI UNIVERSITAS BUNG HATTA PADANG

Authors

  • Toni Indra Gusta
  • Irda Irda
  • Yulihar Mukhtar

Abstract

This research is aimed to examine empirically the effect of motivation, perception and atitude on purchasing decision of bachelor degree economy faculty bung hatta university. The number of sample was used 100 respondent by performing accidental sampling and this technique of data analysis by used multiple linear regresion, from the data analysis, it is obtained multiple linear regresion independent variable meaning positife. To determine the contribution of independent variable on the dependent variable, the coefficien of determination is used with the result of 32.4 %, and the rest of 57.6 % is influence by other variable. To test the hyphotesis, the test of t count is used, this the hypothesis in this study is acception that there is an influence of motivation, perception, and attitude on purchasing decision of economics faculty Bung Hatta University Padang.
Keywords : Motivation, Perception, Attitude, Purchase Decision
   

Author Biographies

Toni Indra Gusta


   

Irda Irda


   

Yulihar Mukhtar

   

Published

2015-02-17