PEMETAAN GAYA HIDUP PENGGUNA SMARTPHONE DI KOTA PADANG

Abstract

The purpose of this study was to determine differences in lifestyle based smartphones are used. The population in this study are all consumers who have purchased and are using a smartphone brand Samsung, Blackberry, iPhone, and Nokia, aged over twelve eight years, a minimum of respondents have been using smartphones for one year, and domiciled in the city of Padang. The sampling technique used was accidental sampling, while the number of samples used is one hundred fourty people. The analysis technique data used is the analysis cluster. Based on the results of the research can be noted, that there are significant differences of lifestyle based on the types of smartphones are used in the city of Padang.
Key words : lifestyle and smartphone