THE EFFECT OF MOTIVATION, PERCEIVED QUALITY AND BRAND IMAGE ON CONSUMERS ATTITUDED IN BUYING PRODUCTS YAMALUBE ENGINE LUBRICATING OIL IN THE PADANG CITY

Abstract

This study aims to determine the effect of motivation, perceived quality and brand image on consumers attituded in buying products Yamalube engine lubricating oil in the Padang city. The samples in this study was that consumers who bought and used the products Yamalube engine lubricating oil in the city of Padang period amounted to 100 peoples. The sampling technique was purposive sampling technique. The type of data used primary data through questionnaires. Data analysis method used multiple linear regression analysis. The hypothesis test was using T-test statistics to demonstrate the influence of the independent variables on the dependent variable partially or individual. Results of the study found that the motivation, perceived quality and brand image were positively and significantly impact on the attituded of consumers in purchasing products Yamalube engine lubricating oil in the Padang city. Keywords : motivation, perceived quality, brand image, consumer attitudes