PENGARUH GAYA HIDUP, DISPLAY TOKO, DAN MOTIVASI BELANJA HEDONIS TERHADAP KEPUTUSAN PEMBELIAN TIDAK TERENCANA PADA AMOLE DISTRO PADANG

Abstract

This research is aimed to examine empirically the effect of life style, store displays and hedonic
shopping motivation on impulse buying. The number of sample was used eighty respondents by
performing purposive sampling. The type of data used is primary data through questionnaires The
technique of data analysis by used multiple linear regresion. It is obtained multiple linear regresion
variable independent meaning positife. To test the hypothesis, the test of t count is used. Hypothesis in
this study is accepted that there is an influence between life style, store displays and hedonic shopping
motivation on impulse buying in Amole distro Padang. The right advice for Amole distro distribtion to
pay attention to fashion trends and displaying goods outside the store with attractive, to increase impuls
buying at Amole distro padang.
Keywords : Life Style, Store Displays , Hedonic Shopping Motivation, and impulse Buying