PENGARUH MOTIVASI, PROMOSI DAN KELUARGA TERHADAP KEPUTUSAN MAHASISWA BARU MEMILIH UNIVERSITAS BUNG HATTA PADANG

Abstract

The purpose of this research was to determine the influence of motivation, promotion and family against the decision of the new students choose the University of Bung Hatta Padang. In this study, the research object is a student at the University of Bung Hatta, generation 2014. The sample used 350 respondents, the sampling technique is Clauster sampling. Data analysis technique used in this research was to test the validity and reliability, descriptive analysis, a classic assumption test and multiple linear regression analysis and hypothesis testing are processed by SPSS. Based on the results of hypothesis testing found that the variables of motivation, promotion and family positive and significant impact on the decision of the new students choose the University of Bung Hatta Padang. Keyword : motivation, promotion, and family