ANALISA EFEKTIVITAS IKLAN TELEVISI DAIHATSU AYLA DENGANMENGGUNAKAN EPIC MODEL

Abstract

This study aimed to analyze the effectiveness of television advertising Daihatsu Ayla using the method of EPIC model. This type of research is a descriptive study. The population was urban Padang above 20 years old who had seen the television Daihatsu Ayla and the number of samples in this study were 100 respondents using Slovin formula. Variables measured in this study is the Empathy, Persuasion, Impact and Communication. To analyze the effectiveness of television advertising Daihatsu Ayla using EPIC model method used simple tabulation analysis method and the method of the average score. From the results of calculations performed, the result variable Empathy, Persuasion, Impact, and Communication included in the effective scale range.
Keywords: Advertising, EPIC model, Daihatsu Ayla