PENGARUH HARGA, PROMOSI, LOKASI DAN KEPUASAN TERHADAP LOYALITAS KONSUMEN BERBELANJA DI FOOD MART BASKO GRAND MALL PADANG

Abstract

This study aims to demonstrate empirically the effect of price, promotion, location and satisfaction on consumer loyalty shopping at Food Mart Basko Grand Mall Padang. At the population in this study consumers who have shopped at the Food Mart Basko Grand Mall Padang. The sampling technique using sampling proposive. The number of samples used by 138 respondents.The type of data used is primary data that is obtained through questionnaires. The method of data used to test the hypothesis is multiple linear regression. Based on the results of hypothesis testing found that prices and promotions no significant effect on consumer loyalty shopping at Food Mart Basko Grand Mall meadow. At the stage of testing identified that the location and satisfaction significantly influence consumer loyalty shopping at Food Mart Basko Grand Mall Padang. Keywords: Price, Promotion, Location, Satisfaction and Customer Loyalty