ANALYSIS OF EFFECT OF QUALITY PRODUCTS, ADVERTISING, BRAND IMAGE AND AFTER-SALE SERVISE CONSUMER LOYALTY SUPRA X 125 IN Dharmasraya

Abstract

Secondary needs is one of the principal need in human life. Want of them is motorcycle which a durable consumption good. This product is also compared base of quality product compatible,advertising, bramd image and after-sale purchasing service.the objective of this research is to know influence of analize of quality product effect, advertising, brand image, after sale purchasing service to consumer loyalty of the supra x 125 in dharmasraya district. Quality product effect advertising,brand image and after-sale purchaising as independent variabel as independent variables loyalty of supra x 125 as dependent variable in dharmasraya District. The sampling technique by using accidental sampling with 100 respondens. Base of the test result that quality produk effect, advertaising and after-sale purchasing service had positive influnce. And brand image has not effect to the consumer loyalty of the supra x 125 in Dharmasraya district Key words: product quality, advertising, brand image, after-sale servise and customer loyality