THE INFLUENCE OF CULTURAL, SOCIAL, PERSONAL, AND PSYCHOLOGICAL ON PURCHASING DECISIONS UNLIMITED INTERNET DATA CARD GSM 3 IN THE CITY OF PADANG

Abstract

Internet cards Tri are SIM cards from Tri to internet with a wide choice of quota and the period in accordance with needs. This study aims to investigate the influence of cultural, social, personal, and psychological on purchasing decisions unlimited internet data card GSM 3 in the city of Padang. The sample in this study is that consumers who buy and use a GSM data card unlimited internet in Padang totaled 138 respondents. The sampling technique was accidental sampling. The type of data used are primary data through questionnaires. Data analysis method used is multiple linear regression analysis. Test the hypothesis by using t-test statistics to demonstrate the influence of the independent variables on the dependent variable partially or individual. Our research found that the factor of cultural, social, personal, psychological and positive influence on purchase decisions unlimited internet data card GSM 3 in Padang Keywords: cultural, social, personal, and psychological, purchasing decisions