PENGARUH IKLAN, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NEW V-IXION KS DI YAMAHA SENTRAL KOTA PADANG

Abstract

The purpose of this study to determine the effect of advertising, price, and product quality on purchasing decisions motorcycle Yamaha New V-ixion Yamaha Ks in central city of Padang. The sample in this study consumers who have purchased and used motorcycle Yamaha New V-ixion Yamaha Ks in central city of Padang is eighty respondents. The sampling technique was accidental sampling. The data used are primary data through questionnaires. Data analysis method used is multiple linear regression analysis. Test the hypothesis by using statistical test T-test. Results of the study found that advertising, and price positive and significant impact on purchasing decisions. While product quality and no significant positive influence on purchasing decisions motorcycle Yamaha New V-ixion Yamaha Ks in central city of Padang. Suggested to the motorcycle company Yamaha attention to product quality and consumer benefits received.
Keywords: Advertising, Price, Product Quality and Opurchasing Decisions