PENGARUH KEPERCAYAAN MEREK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS MEREK TERHADAP PENGGUNA OBAT MAAG (PROMAG) DI KOTA PADANG

Abstract

This research is purposed to know how the brand’s trust, brand’s image, and the price to
brand’s loyality to ulcer medicine consumers (promag) in Padang. This research uses purposive
sampling technique. The number of samples are 80 respondents used. The kind of data’s that is used is
primer data through spreading questionnaires. The data analysis method wich used is descriptive and
inferential analysis. The hypothesis testing to prove the influence of brand’s trust, brand’s image, and
the price to the brand’s loyality of ulcer medicine (promag). Result of this research is found that the
brand’s trust and brand’s image are significantly influenced brand’s loyality, Meanwhile the price is
not influenced to brand’s loyality to the consumers of ulcer medicine (promag) in padang.
Suggestions researcher for the company so the company should increase attention to the quality of
drugs sold , attracting the attention of consumers to always follow the development of Promag , pay
attention to the pricing in order to compete with its rivals .
Keywords : brand’s trust, brand’s image, price, brand’s loyality