THE INFLUENCE OF MOTIVATION, PERCEPTION, PRICE AND THE QUALITY OF PRODUCTS TO BUYING DECISIONS AT PADANG CITY SUZUKI ERTIGA (CASE STUDY)

Abstract

This study aims to determine the influence of motivation, perception, price and the
quality of products on purchased decisions Suzuki Ertiga car in Padang city. The samples in
this study was that consumers who buy and use cars Suzuki Ertiga in the city of Padang,
which amounted at samples was 100 peoples. The sampling technique was purposive
sampling. The type of data primary which was taken data questionnaires. Analysis method
was multiple linear regression analysis. The hypothesis Test was using T-test statistics to see
the influence of the independent variable on the dependent variables partially or individualy.
The Results of the study found that motivation, perception, price and the quality of
product have positive significant influence on purchasing decisions Suzuki Ertiga car in
padang city.
Keywords : motivation, perception ,price, product quality, buying decision