PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN DI KUBIK KOFFIE PADANG

Abstract

Abstract
This research aims to indentify the influence of store atmosphere on consumer purchase intention in Kubik Koffie Padang. The analysis technique used is multiple linear regression analysis. This research is a quantitative study in which the primary data collected through questionnaires distrbuted to the 100 respondents. The result of this research found that: store exterior has positive and significant influence on consumer purchase intention in Kubik Koffie Padang, general interior has positive and significant influence on consumer purchase intention in Kubik Koffie Padang, store layout has positive and significant influence on consumer purchase intention in Kubik Koffie Padang, and interior display has positive and significant influence on consumer purchase intention in Kubik Koffie Padang.
Key Words: Store Exterior, General Interior, Store Layout, Interior Display, and Consumer Purchase Intention.