PENGARUH ATMOSPHERE, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN PADA RUMAH MAKAN LAMUN OMBAK KHATIB SULAIMAN PADANG

Abstract

Abstract
This study aims to determine the influence of atmosphere , quality products and quality service to the consumer buying interest at Rumah makan Ombak Khatib Sulaiman Padang . The population in this study are all consumers at Rumah Makan Ombak Khatib Sulaiman Padang . The sample in this study was eighty respondents . The sampling technique menggunakan purposive sampling. The scale of measurement using a Likert scale . Data analysis technique used is multiple linear analysis . The results of these studies show that the atmosphere , the quality of product and service quality significantly influence consumer buying interest at Rumah makan Ombak Khatib Sulaiman Padang.
Keyword: atmosphere, product quality, service quality,buying interest