PEMETAAN GAYA PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL PEMETAAN GAYA PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL PEMETAAN GAYA PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL PEMETAAN GAYA PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL PEMETAAN GAYA PENGAMBILAN KEPUTUSAN PEMBELIAN M

Abstract

The purpose of this study was  to identify the mapping purchase  styles of segment MPV cars, and get a psychological  profile of decision -making style segment MPV  cars in the city of Padang. This research is development Consumer Sty in the city of Padang.   This research is development Consumer Sty le Inventory (CSI)  by Sproles and Kendall (1986),  to analyze the effects of eight decision  making style factors. The population in this study are consuconsumers who have purchased and using MPV , Mobilio, Xenia and Ertiga, aged over 25 years, minimum respondents had used the car for one year, and domiciled in the city of Padang. While total sample 138 respondents. The sampling method using accidental sampling. Data analyzed Confirmatory Factor Analysis (CFA) and Chi Square. The results indicate that there were significant differences making styles of segment MPV car in Padang.  Purchasing segment MPV car is determined by nine decision making styles, perfectionism, brand consciousness, novelty ,  fashion  consciousness, price consciouness, impulsiveness, confusion from overchoice, habitual, nsciousness, price consciouness, impulsiveness, confusion from overchoice, habitual as well as combination,several styles of  making styles .