ANALISIS PENGARUH ATMOSFER TOKO, KUALITAS PELAYANAN DAN CITRA TOKO TERHADAP KEPUASAN PELANGGAN PADA BARBERSHOP SOOPERCUT KOTA PADANG

Abstract

This research aimed to analyze the influence of store atmosphere, service quality and store image on customer satisfaction in Soopercut Barbershop Padang. This research is a quantitative study which the primary data collected through questionnaire distributed to the eighty respondent, and using accidental sampling for the method. The analysis technique used is multiple linear regression analysis. The result of this research found that: (1) Store atmosphere has a significant influence on customer satisfaction in Soopercut Barbershop Padang. (2) Service quality has a significant influence on customer satisfaction in Soopercut Barbershop Padang. (3) Store image has a significant influence on customer satisfaction in Soopercut Barbershop Padang.
Keywords: store atmosphere, service quality, store image, customer satisfaction