PENGARUH KUALITAS PRODUK, LOKASI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE KINOL BISTRO N’ POLL DI KOTA PADANG

Abstract

ABSTRACT
This study aims to determine the effect of product quality, location and price on purchase decisions in the cafe Kinol Bistro N 'Poll in the city of Padang. The sample used 100 respondents.. The data used is primary data through questionnaires. Hypothesis testing to prove the influence of product quality, location and price on purchase decisions in the cafe Kinol Bistro N 'Poll in the city of Padang.
The results found that Product influence on purchase decisions at Cafe Kinol Bistro N 'Poll in the city of Padang. The location influence on purchase decisions at Cafe Kinol Bistro N 'Poll in the city of Padang. Price influence on purchase decisions at Cafe Kinol Bistro N 'Poll in the city of Padang.
Suggestions researcher for the company to further improve product quality of the ingredients in the dish or raw materials and pay more attention to pricing to make it affordable for consumers to make purchases
Keywords: Purchase Decision, Products, Location, Price