THE INFLUENCE OF STORE ATMOSPHERE AND PSYCHOLOGY FACTOR TOWARDS PURCHASING DECISION AT MC DONALD’S IN PADANG

Abstract

ABSTRACT
The aim of this research was to know the influence of store atmosphere and psychologies factor toward the purchasing decision at MC Donald’s in Padang. The sample used in this research was 138 participants. The data used in this reseach was primer data through questionner. The hypothesis used to prove the influence of store atmosphere and psychologies factor toward the purchasing decision at MC Donald’s in Padang.
The result of this study showed that store atmosphere influenced the purchasing decision at MC Donald’s in Padang. Psychology factor did not influence the purchasing decision at MC Donald’s Padang.
Keywords: Purchasing Decision, Store Atmosphere, Psychologies factor