ANALISIS PENGARUH PRICE TO BOOK VALUE (PBV), RETURN ON ASSET (ROA), DAN NET PROFIT MARGIN (NPM) TERHADAP RETURN SAHAM ( Studi Kasus Pada Sektor Industri Barang Konsumsi Yang Listing di BEI Periode 2011-2014)

Abstract

Capital market presence in Indonesia was marked by many investors began to invest their shares in the consumer goods industry sector. The rapid development of consumer goods industry sector is followed by the high demand for the needs of the consumer goods industry. This study aims to determine the effect of PBV, ROA and NPM on stock returns consumer goods industry sector listed in Indonesian Stock Exchange in the period 2011-2014. The independent variables were used in this study is the PBV, ROA and NPM while the dependent variable is the stock return. The sample used in this study as many as 37 companies using the census. The data used in this research is secondary data obtained from the capital market directorate Indonesia (IDX). Analysis of the data used in this research is multiple linear regression analysis.
Results obtained from this research that PBV no effect on stock returns consumer goods industry sector, ROA effect on stock returns consumer goods industry sector, and NPM no effect on stock returns consumer goods industry sector.
Keywords: PBV, ROA, NPM, dan Stock Return