PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN CHARLY VHT FAMILY KARAOKE DI KOTA PADANG

Abstract

This research is purposed to know the influence of price, location, and service quality to the consumer’s satisfaction of Charly VHT family karaoke in Padang city. The population of this research is the visitors of Charly VHT family karaoke in Padang city. The amount of samples of this research is 100 respondents. The technique of sampling in this reasearch is using purposive sampling. The scale of measurement uses likert scale. Analysis technique of the data wich used in this researchis descriptive analysis, classical assumption, doubled linear analysis, and hypothesis. The result of the research indicates that the price, location, and service quality are influenced significantly to consumer’s satisfaction.
Keywords: price, location, service quality, customer’s satisfaction