PENGARUH ATRIBUT PRODUK PADA SARI ROTI TERHADAP KEPUTUSAN PEMBELIAN ULANG KONSUMEN (STUDI PADA PARA PELANGGAN SARI ROTI DI KOTA PADANG)

Abstract

Abstract
This research aims to indentify the influence of product attributes Sari Roti on repeat
purchase decisions. The analytical method used is multiple regression analysis. The sample
for this research are 100 respondents, the result of this research found that: taste, price,
brand and label has positive influence on repeat purchase decisions.
Key Words: Product attributes, flavor, price, brand, label, repeat purchase decisions.