PENGARUH FAKTOR PSIKOLOGIS, KUALITAS FITUR, DAN DESAIN TERHADAP PERPINDAHAAN JENIS MOTOR DARI MANUAL KE MATIC (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Bung Hatta)

Abstract

ABSTRACT
This study aims to determine the influence of psychological factors, quality and design features
of the displacement motorcycle manual to matic. The sample used 100 respondents, is the primary data
through questionnaires.
The study found that psychological factors particularly positive effect on the perception of the
displacement motorcycle manual to matic. Psychological factors particularly positive effect on the
confidence of motor displacement to matic manual. Variable quality features negative influence on the
displacement motorcycle manual to matic. And positive influence on the design variable displacement
motorcycle manual to matic.
Keywords: Displacement Type Motor, Psychological Factors (Perception, Trust), Quality Features,
Design