PENGARUH ATRIBUT PRODUK, SIKAP, DAN GAYA HIDUP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI CAFÉ COFFEE TOFFEE PADANG

Abstract

This study aimed to analyze the influence of product attributes, attitudes, and Lifestyle Consumer on purchasing decisions at Cafe Coffee Toffee Padang. This research data obtained from the questionnaires, observations and interviews with relevant parties regarding products of Coffee Toffee. The sampling methode of this study using purposive sampling, and the total of the sample is 100 respondent.The findings in this study show that Product Attributes have significantly influence on purchasing decisions, Attitude have significantly influence on purchasing decisions, and Lifestyle have significantly influence on purchasing decisions.
Keywords: Product Attributes, Attitude, Lifestyle, Purchase Decision