The Influence of Psychologies Factor, Social and Location toward the Purchasing Decision of KFC A.Yani in Padang

Abstract

The aim of this research was to know the influence of psychologies factor, social, and location toward the purchasing decision of KFC A.Yani in Padang. The sample used in this research was 100 participant. The technique of sampling in this research is using accidental sampling. Analysis technique of the data wich used in this researchis descriptive analysis, classical assumption, doubled linear analysis, and hypothesis. The result of this study showed that psychology, social, and location influenced the purchasing decision of KFC A.Yani Padang.
Keywords: Psychologies factor, social, location