ANALISIS PENGARUH NILAI PELANGGAN, KUALITAS PELAYANAN, DAN KEDEKATAN EMOSIONAL TERHADAP KEPUASAN NASABAH (STUDI KASUS PADA BANK NAGARI CAPEM KAMBANG)

Abstract

ABSTRACT
This study aims to determine the effect of Customer Value , Quality of Service, and Emotional Closeness to Customer Satisfaction Bank Nagari Capem Kambang. This study uses a sample withdrawal technique purposive sampling. The sample used 80 respondents. The data used are primary data. Data analysis method used is multiple linear regression. The results of this study found that the Customer Value, Quality of Service, and Emotional Closeness has a significant impact on the Customer Satisfaction Bank Nagari Capem Kambang.
Key words: Customer Value, Quality of Service, Emotional Closeness, Customer Satisfaction