PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN TOKO ROTI BREDTALK DI KOTA PADANG

Abstract

ABSTRACT
This study aimed to analyze and prove that affects service quality to satisfaction of cutomer / clientand also analyze and prove that the company's image affect the satisfaction of cutomer / client Bakery of Breadtalk in the city of Padang. This study has a type of quantitative and population used accidental sampling method. Used as a measurement scale is a reference to determine the length of existing short Internationally he measured.
Results of testing the first hypothesis can be concluded that the quality of service significantly influence satisfaction of cutomer / client in the bread of Breadtalk Field. From the first hypothesis test results can be concluded that the company's image signikan influence to satisfaction of cutomer / client in the bread of Breadtalk
Keywords. : Quality of service, coorporation.snow brand, customer satisfaction: